Your Digital Personality is the pool of digital information available to anyone with the right access, tools and motivation to find it. In the digitised world, it represents you. Increasingly it is the first impression that you make upon others, and first impressions are important.
This book explores the almost accidental growth of this phenomenon. It identifies the ways that businesses and ordinary people are creating, using, sharing and storing increasing amounts of personal information.
It explains how business tools are emerging to link the various parts of our Digital Personality together to create comprehensive views of each of us.
The book also analyses how communal reaction has been outrage at this invasion of our personal space, and yet we persist in using new digital technologies that create even more information for others to find.
Furthermore, it explains how personal information legally belongs to the businesses that hold it. They can manipulate, use, trade and store endless amounts of our personal information and yet we currently have limited legal rights to challenge this situation. The book explores how to rebalance this inequality.
The key message is that privacy will soon become impossible and if we want to remain in control of those all-important first impressions, we will have to manage our own Digital Personalities very carefully.
The book explains why and how you can do this.